WhatsApp Business API: pricing, rules and setup
To answer customers on WhatsApp with a team inbox or an AI chatbot, you need the WhatsApp Business Platform. Here is how its pricing works, which rules apply and how to start.
Read articleWhatsApp AI chatbot
Your business on WhatsApp, always answering
Your customers already use WhatsApp every day. An AI chatbot on the official WhatsApp Business Platform answers their questions, takes bookings and orders, shares order status and hands the chat to your team when needed, in their language, day and night.
Building digital solutions for businesses since 2016.
- ChannelOfficial WhatsApp Business Platform
- LanguagesYour customers' language
- HandoverTo your team, inside the chat
01 — Why WhatsApp
Where your customers already are
For many customers, WhatsApp is the easiest way to contact a business: no app to install, no form, no waiting on hold. But a shared WhatsApp phone soon becomes a stream of messages that someone has to answer one by one.
Fast answers for customers, an organised inbox for your team.
An AI chatbot answers routine questions immediately from your own information, carries out tasks in your systems, such as bookings, order status and quote requests, and passes the conversation to a colleague with the full history when a person is needed.
02 — What it handles
Everything your customers ask on WhatsApp
Instant answers
Opening hours, published prices, delivery and returns, from your approved information.
Bookings & appointments
Customers book, move or cancel in the chat, straight into your calendar.
Orders & order status
Order status, tracking and simple orders, connected to your shop or order system.
Reminders & updates
Appointment reminders and order updates sent as message templates approved by WhatsApp.
Team inbox & handover
Your team takes over any chat in a shared inbox, with the full conversation in view.
Many languages
The chatbot answers in the customer's language, including Arabic.
03 — Official & compliant
Built on the official WhatsApp Business Platform
We connect the chatbot through Meta's official WhatsApp Business Platform, not through unofficial tools that can get your number blocked.
- Business profile with your name, logo and opening hours
- Message templates for reminders and updates, approved by Meta
- Opt-in and opt-out handled the way WhatsApp requires
- Works alongside your website chat and AI phone assistant
Appointment moved · team notified
04 — Process
From first idea to an AI that works
Get a free quoteDiscover
We look at your processes, channels and systems and choose the task where AI adds the most value.
Design and prototype
We define what the AI may do, prepare its knowledge and rules and show you a working prototype.
Build, connect and test
We connect it to your tools, test it with real questions and situations and refine it with your feedback.
Launch and improve
We go live step by step, review conversations and outcomes and keep improving the AI over time.
05 — AI you can trust
Helpful for customers, safe for your business
An AI agent speaks on behalf of your business. That's why we build every one with clear limits.
- A person takes over whenever the agent is unsure or the customer asks for one
- Connected to your own tools: calendar, CRM, shop, booking or order system
- Answers come from your approved information, not from guesses
- Open about being a virtual assistant, in your customer's language
- Your data handled under clear agreements, with access only where it's needed
- Reviewed and improved after launch, based on real conversations
06 — FAQ
Frequently asked questions
Is an AI chatbot allowed on WhatsApp?
Yes, for your own business. Meta’s terms for the WhatsApp Business Platform do not allow general-purpose AI assistants, where the AI itself is the product being offered. A chatbot that serves your customers for your business, with answers, bookings, orders and support, is allowed. That is exactly what we build.
Can I try an AI agent before I decide?
Yes. Send us a WhatsApp message on +1 647 558 0474: our own AI assistant answers first and a team member takes over when needed. Ask it anything about our services, then tell us what your customers usually ask and we show you how an agent for your business would handle it.
What does WhatsApp itself charge?
Meta charges per delivered template message, such as marketing messages or reminders sent outside the customer service window, at rates that depend on the country and the type of message. Replies to a customer within that window are free. See Meta’s pricing page and our AI receptionist and WhatsApp cost guide.
Can I keep my WhatsApp number?
Usually yes. An existing WhatsApp Business number can be connected to the platform, and depending on the setup you can keep using the WhatsApp Business app on your phone alongside it. We check the options for your number before we start.
What if the AI gives a wrong answer?
We limit the AI to your approved information and tasks, test it with real questions before launch and review its work afterwards. When it isn't sure, it says so or passes the question to your team.
What happens with our data and our customers' data?
We agree up front which data the AI may use, where it is stored and who can access it. We connect only what the task needs and set everything up to fit the privacy rules that apply to your business.
07 — Guides
From the blog
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Read articleReady to build something remarkable?
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