Multilingual SEO: how to be found in more than one country
Translating your website is only the first step. Here is what search engines need to show the right language version to the right people.
Read articleMultilingual websites
Your website in your customers' language
We build websites with real language versions: each with its own address, its own search terms and texts checked by a native speaker, including Arabic written right to left. So every visitor finds you, understands you and contacts you.
Building for businesses since 2016 — trusted by hundreds of clients.
- Prefer their own language76% of online shoppers (CSA Research)
- Never buy in another language40% of them (same study)
- This website6 languages, Arabic included
01 — Why it matters
People buy in the language they think in
In a study of 8,709 consumers in 29 countries, CSA Research found that 76% of online shoppers prefer to buy when the information is in their own language, and 40% never buy from websites in another language. The same applies to search: people type their question in their own language, so a page that only exists in English is invisible to them.
Translated words are not enough: each language version has to be found, trusted and used.
A multilingual website is more than a translation plugin. Each language needs its own pages that search engines can index, its own search terms (people in Germany search differently from people in Austria), and texts that sound natural. For Arabic, the whole layout is mirrored from right to left, with fonts and numbers that read correctly.
02 — What's included
Every language a complete website
Own address per language
Clear folders such as /de/ and /ar/, each version indexable on its own, as Google recommends.
Keywords per language
We research how people search in each market and write titles and pages around those terms.
Native-checked texts
You supply the texts or we arrange the translation; either way a native speaker checks them before launch.
Arabic, right to left
A fully mirrored layout with Arabic fonts, correct numbers and Latin words that stay readable.
Language switch that helps
Visitors see their language suggested and can always switch, while search engines reach every version.
Shops in several currencies
For online stores: prices, payment methods, VAT and shipping set up per country.
Learn more
03 — Done right technically
So Google shows the right version
We follow Google’s guidelines for multilingual sites: one address per language, hreflang links between the versions and no forced redirects that hide versions from visitors or search engines.
- hreflang and x-default on every page
- A sitemap that lists every language version
- Translated page titles, descriptions and image texts
- Structured data in each page's language
04 — Process
From first call to a live website
Get a free quoteDiscovery
We learn about your business, your customers and your goals, and agree on what the website must achieve.
Structure and design
We map out the pages and the path visitors take, then design the look. You give feedback until it feels right.
Development and content
We build the website, add the content and test it on every screen size and in every language version.
Launch and growth
We put the site live, set up search engines and stay available for updates, SEO and new features.
05 — FAQ
Frequently asked questions
Subfolders, subdomains or separate domains: what's best?
For most businesses, subfolders such as /de/ and /ar/ on one domain: they share the domain's authority, are easy to maintain and are clear to Google. Separate country domains only make sense if you run separate businesses per country.
Can't I just use automatic translation?
Machine translation is a good starting point, but unchecked it produces wording customers notice, and it never chooses the terms people actually search for. We combine it with keyword research and a native speaker's review.
Should visitors be redirected to their language automatically?
Only gently. Google advises against forced redirects, because they can hide versions from visitors and search engines. We suggest the right language, keep a clear language switch on every page and never block a version.
Does every language need the same pages?
No. A page should exist in the languages of the people it is for. A page about Saudi e-invoicing belongs in Arabic and English, not in Dutch. We plan the languages per page instead of translating everything.
What does a multilingual website cost?
It depends on the number of languages and pages, who supplies the texts and whether there is a shop. Our website cost guide shows what published price guides say; your own quote is free and personal.
06 — Guides
From the blog
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Read articleReady to build something remarkable?
Tell us where your business stands today and what you want to achieve. Together we'll work out which website, app, AI solution, brand or marketing approach fits you best.
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